Detects placeholder text that should be replaced
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Fetch — sends a GET request to the audited URL as 37AuditsBot. A blocked request ends the audit with 590; any other failure (timeout, DNS, TLS, non-2xx answer) ends it with 500.
Extract — parses the HTML with jsoup and keeps only the visible text (doc.text()), so scripts, styles and attributes are ignored.
Scan — lower-cases the text and counts every non-overlapping occurrence of lorem ipsum, lorem ipsun, lorem ipsum with a non-breaking space, lorem ip sum with a tab, and dolor sit amet.
Report — any occurrence fails the audit (400) with one check that lists the total count, each phrase matched with its count, and up to three short snippets of the page text around the first matches.
Success — when no phrase matches, the audit is SUCCESS (200) and the message says how many characters of visible text were scanned.
Every row maps to one checkRule* method and one CheckCode, in the order the auditor runs them. CheckCode suffixes use status ranges: 200 success, 300–399 warning, 400–499 fail, 500–599 error.
| CheckCode | Status | When it fires | Recommendation | Why it matters |
|---|---|---|---|---|
37A-LoremIpsunAuditor-400 | FAIL | The visible text of the page contains at least one placeholder phrase (lorem ipsum, lorem ipsun, a spacing variant or dolor sit amet). | Replace the placeholder text {phrases} on {url} with real copy before publishing the page. | Placeholder text tells visitors and search engines the page is unfinished, which costs trust and can get the page treated as low-quality content. |
37A-LoremIpsunAuditor-200 | SUCCESS | All rules passed. Message: No placeholder text found on {url} ({n} characters of visible text scanned). | — | — |
37A-LoremIpsunAuditor-500 | ERROR | The page could not be fetched (timeout, DNS, TLS, or a non-2xx answer other than a block). | Make sure {url} answers with HTTP 2xx, then run the audit again. Last error: {error}. | — |
37A-LoremIpsunAuditor-590 | ERROR | The audited page answered HTTP 403, HTTP 429 or a Cloudflare challenge, so 37AuditsBot was blocked before it could read the page. | Allow 37AuditsBot in your firewall or bot protection: allowlist its user agent, or verify its Web Bot Auth signature. See https://www.37audits.com/bot. | While 37AuditsBot is blocked this audit cannot look at the site, so problems on it go unreported. |
| Status | Description | Test logic |
|---|---|---|
| SUCCESS | No placeholder text on the page | None of the placeholder phrases appears in the lower-cased visible text (200). |
| FAIL | The page still shows placeholder text | At least one phrase matched; the check carries placeholderCount, matches (phrase → count) and snippets (400). |
| ERROR | The auditor could not read the page | Fetch failure or non-2xx answer (500); site blocked 37AuditsBot (590). |
Visitors who land on filler copy assume the page, and often the whole site, is abandoned or not ready, and leave.
Search engines treat pages whose text carries no meaning as thin or low-quality content, which drags down the ranking of the page and can affect the site as a whole.
Lorem ipsum in a product description, a legal notice or a form label is a sign that a template was published without review, so other parts of that template may also be unfinished.
Only visible text is scanned: HTML comments, alt attributes, <script> and <style> contents and hidden inputs are not read, and text hidden with CSS still counts because jsoup does not evaluate styles.
Matching is case-insensitive and includes the lorem ipsun misspelling and the non-breaking-space and tab variants that appear after copy-pasting from design tools.
dolor sit amet is matched on its own, so a page that quotes the phrase on purpose (for example an article about typography or a type foundry showcase) fails as well. Review the snippets in the finding before acting on it.
Only the audited URL is fetched; other pages of the site may still carry placeholder text.
Text injected by JavaScript after the page loads is not rendered, so filler that only appears in client-side templates is not detected.
Other placeholder conventions (TODO, Coming soon, Insert text here, image placeholders) are out of scope.
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