37 Audits
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Pricing Checker

SEO Checker

Detects pricing and subscription plan pages on websites

SEO
50 credits
Per check
~30 seconds
Average runtime
Active
Status

How it works

The Pricing Checker crawls websites to detect the presence of pricing pages, subscription plans, or billing information. This checker is essential for businesses that need to verify their pricing information is discoverable and properly structured for potential customers and search engines. The checker performs a comprehensive website crawl to identify pricing-related content using multiple detection strategies: 1. Website Crawling: Systematically crawls up to 500 pages within the same domain to find pricing content 2. Schema.org Detection: Identifies structured data markup for pricing information including: - JSON-LD scripts with Offer, AggregateOffer, or PriceSpecification types - Microdata markup for pricing-related schema types - Product/Service schemas with price information 3. Content Analysis: Scans page content for pricing-related keywords in: - Headings (H1-H4) containing pricing terminology - Navigation links with pricing-related text - Buttons and call-to-action elements 4. Multi-language Support: Recognizes pricing terms in both English and Portuguese 5. Link Discovery: Follows internal links within the same domain to expand search coverage Output Results: - Success: Pricing/Plans page found with proper structure - Warning: Pricing information detected but may need improvement - Fail: No pricing/plans page found after comprehensive crawl

What this checker validates

This checker crawls websites to detect the presence of pricing pages, subscription plans, or billing information using comprehensive detection strategies. It performs a systematic crawl of up to 500 pages within the same domain, analyzing both structured data and content patterns. The checker looks for pricing-related schema markup (JSON-LD and microdata) including Offer, AggregateOffer, PriceSpecification, Product, Service, and Organization types with pricing information. It also scans page content for pricing-related keywords in headings, navigation links, and call-to-action elements, supporting both English and Portuguese terminology.

Output Documentation

StatusConditionTest Logic
SUCCESSPricing/Plans page foundDetected pricing page using schema markup (JSON-LD/microdata) or content analysis (headings/navigation with pricing keywords)
FAILNo pricing page foundNo pricing page detected after crawling up to 500 pages within the same domain using all detection methods

Risks and Considerations

Lost Sales Opportunities: Hidden or unclear pricing information can drive potential customers away, as users expect to find pricing easily. Poor User Experience: Users typically look for pricing information early in their decision-making process, and its absence can create frustration and lead to site abandonment. Competitive Disadvantage: Transparent pricing builds trust and can be a significant competitive advantage, while hidden pricing may suggest hidden costs or lack of transparency.

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